Permission Marketing is in essence the crux of success for B2B marketers. And likely, even if you haven't heard this exact phrase, you understand the reasoning and the meaning. After all, if you remove your marketing hat for a moment, you can truly understand the customer's point of view.
In my "Results Marketing Blog", I'll be starting to review products and books that I personally find helpful and will review them for you. As you know, I work primarily with SaaS B2B companies who are looking for creative ways to boost their demand generation, build credibility in the market, and ultimately lay a successful foundation for future endeavors. In order to do that, though, goals must be well thought out and documented in order to be successful. I think that rule applies to most anything in life. Without clear direction and steps to achieve, you won't just stumble upon success. But what is success? Well, that's the key.