Why Owned Media is a Critical Success Factor

If you own your own start-up, are an entrepreneur, or are working with a start-up or B2B firm, listen up: owned media is the likely the most important, most lucrative, and least expensive marketing opportunity available to you.

Creating a Compelling Sales Event

In B2B Sales, it's all about the contract. You may think it odd that a marketer that preaches demand generation and marketing pipeline bring up contracts, but after all - what good is Marketing and a solid process if nothing closes? Half of the battle with Marketing is the constant tension with Sales. Usually, this tension is a good thing - it keeps the teams honest and accountable for their share of the burden. But often times there are ways the Marketing team can assist Sales by making their jobs a little easier.